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Comunicación estratégica para organizaciones inteligentes
En un entorno global caracterizado por la volatilidad y la complejidad de la comunicación digital, surge una nueva obra fundamental para el ámbito corporativo y académico: Comunicación estratégica para organizaciones inteligentes.
TL;DR
- The book "Comunicación estratégica para organizaciones inteligentes" is a new publication by ABediciones (UCAB, 2025), based on research from IDICI.
- It aims to update students and professionals in communication, integrating AI and practical skills for business needs.
- The book is structured into six thematic blocks covering innovation, cultural transformations, reputation management, Big Data & AI, healthy work environments, and professional impact evaluation.
- Key contributors discuss systemic thinking, digital transformation, the risks of 'dataism', the role of communication in change management, and the importance of internal communication.
- Ethical communication, transparency, resilience, and reputation management are analyzed, with an emphasis on measuring true value beyond superficial metrics.
- The work examines modern narratives, ethical storytelling, and the concept of a 'psychological contract' for employee commitment.
- It addresses the digital divide and advocates for total technological inclusion in hybrid work models.
- The role of the Dircom (Director of Communication) is highlighted as an interdisciplinary leader crucial for sustainability and success.
- The book integrates theoretical foundations with exclusive interviews from prominent communication directors.
- It concludes that communication is central to institutional learning, innovation, and prosperity in complex environments.