economy
UN data: 4 out of 10 people get their news through messaging apps
The Group's national survey Últimas Noticias It covers a wide range of topics to offer a comprehensive view of news consumption in the country. It examines everything from the main sources of information—whether traditional media such as television, radio, and print newspapers, or digital platforms and social networks—to the frequency and methods of consumption, considering how often users access these platforms and content.
TL;DR
- Messaging apps like WhatsApp and Telegram are the top channel for news consumption in Venezuela at 41.7%.
- Social media is the second most frequent news source at 26.4%, followed by online news outlets at 19.4%.
- When intentionally searching for information, 36.5% turn to messaging apps, 33.3% to online news outlets, and 18.1% to social media.
- Cable service is the most common way to watch TV at 30.6%, followed by free-to-air television (17.7%) and digital cable (15.3%).
- YouTube is accessed daily by 58.6% of users, with 39.2% accessing it multiple times a day.
- Short videos (up to five minutes) are preferred on YouTube by 44.1% of users.
- Music videos (50.7%) and news/current affairs content (45.1%) are the most popular on YouTube.
- Telegram is the most consulted social media platform for news at 61.1%, followed by Instagram (16.1%).
- Political (83%), international (60.4%), and economic (50.4%) news are the most preferred topics.
- Combined formats are preferred for news content presentation (58.7%).
- Printed newspapers are rarely read, with 82.3% reading them only occasionally or never.
- Media websites are checked several times a day by 41.7% of users.
- News consumption on messaging apps occurs multiple times a day for 66% of users.
- Social media is used daily by 86.8% of respondents.
- 20.8% of people use AI chat services to stay informed about news, but only 5.4% fully trust these sources.
- Messaging apps (36.1%) and news websites (31.9%) are considered the most trustworthy sources for news.
- Television is trusted by 10.8% of respondents.